Svoboda | «Freedom»
Brand creation for an iconic liquor gastropub.
Everyone has their own notion of freedom
These words started our conversation with Kirill Turevskiy, founder of Svoboda liquor gastropub. That night we discussed a lot of topics; at some point, Marina started sketching up ideas. This is how we designed the first draft for the logotype, the direction we needed for further development.
Which way the wind is blowing?
Above all, freedom is a possibility of choice and finding your own path for self-development. This idea is tying all the elements of gastropub identity. Marina used two motifs: wind rose and leaves.
Wind rose shows symbolic direction. In the context of the gastropub, leaves are a direct reference to tinctures and liquors that use plants and fruits as raw materials. Some of the liquors produced in this establishment are unique creations of our talented friend, bartender Dmitry Semyonov.
Digging deep
We have developed several items as a part of the primary packaging project: menu, series of stickers for various carriers, coasters, social media network group community management templates, membership cards.
Later development stages included seasonal posters. Andrei prepared a menu and a bar menu for two languages. Dasha made customizable templates for the product design for the web catalogue.
What’s next?
Polina, Gleb and Andrei prototypes and wood trays for a set of signature shots. They also controlled polygraph production and executed a number of facade works.
Everyone is welcome to try their awesome dishes and custom liquors at Krivokolenniy pereulok 14, building 1. Cheers!
Back in the past
— Marina, how do you feel about this project?
— Could I have a nap instead?
— Was it tiring?
— Life is tiring!
— Well, let’s talk seriously.
— The impressions are positive: we agreed on the draft easily and worked productively. That’s what happens when you’re on the same wave with people and your tastes match. It was a simple and symbolic job, I like such.
